We partnered with Acuvue's brand agency and fleshed out the programing for the “1-Day Starts Today” campaign. Our collaboration focused on the shopper target market - moms. We spoke directly to moms about helping their teens boost their confidence and reach their full-potential. We researched and discovered that 93% of teens agreed they felt more confident wearing 1-Day Acuvue contact lenses.
The program was so successful that it received the Global Award by Johnson & Johnson for best-in-class Agency Integration.
