As a dedicated snow sports enthusiasts it was an honor to pitch an awareness ad campaign for Vail Resorts. The agency I worked for at the time approached me with this quick turnaround opportunity. I got right to work assembling a talented team, leading the creatives through the concepts and executions. Unfortunately after being awarded the business we found out that there was a conflict of interest. If another opportunity was ever presented... I'd drop-in, anytime.
Here are two of the four concepts we presented:
Animated banner add:
Billboards:
Animated banner add:
And direct mail:
“It's not a sticker.
It's a crest. That stands for the mutual respect between you and the mountain that has become your sanctuary.”