Tap the Rockies was designed specifically for the Colorado mountain community.
The integrated marketing experience developed awareness inside and outside the community, appealing to the locals and Rocky Mountain travelers. The tactical strategy showcased the messaging and promotions that would help create an affinity for the brand and push repeat purchase. The Beetle Kill Pine display was a nice sustainable touch that helped earn our team a Gold Medal at the International Design of the times.
We put together a ruff video that helped sell-in the idea to our clients at Coors:
