Our niche culture marketing in the surf community made some big waves. We collaborated with local artists and shapers to design surfboards. Our partnership with world renowned Bob Pearson at Arrow Surf boards and our sponsorship with Longboard surfer Josh Mohr helped to give us credibility amongst influencers. Our approach was Long-term and we've continue to have a lasting impression in the community.
We even produced an Indie Surf Film starring Josh Mohr and two of his friends, following them down the West coast in search of the perfect wave.
