The Coors Banquet Snow Program was a big hit with the snow culture and influential riders. From the after parties to the on-and-off premise snowboard promotions we earned a seat at the cool table. We partnered with Never Summer Snowboards and commissioned nationally renowned mock pop culture artists to create their interpretation of the Rocky Mountain beer. The promotion is one of the Longest lasting giveaways in Coors' history
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The creativity and approach brought in awards and even earned us recognition on Lee Clow's virtual wall, one of the most prominent advertising geniuses of our time.
The underground parties were epic.
