Airwalk, the skate shoe company with attitude that rivaled Vans needed to hit the pavement with a strong campaign. The TV spots that we developed got them back in the spot light on MTV. We played it like a movie poster campaign and featured skate legends – Andy Mac, Jesse Paez, Jon Comer... just to name a few. The in-store displays featured a poster with purchase and free “slap stickers”. The retailers said they couldn't keep the posters and stickers in stock and the shoes were flying off the shelves.
